Wednesday, February 3, 2016

Pinnacle Entertainment’s December Gingerbread Experience Event Raises $9,600 for the Center

Center's Development Director, Jeff Tarr, accepts the check from
Ward Shaw (VP & GM of Ameristar) and Chris Plant (VP & GM
 at River City).  

The Center for Hearing & Speech is extremely grateful for Pinnacle Entertainment’s continuing sponsorship of the annual holiday season Gingerbread House Experience. This past December’s event hit the five-year milestone marker for Pinnacle, radio partner 103.3fm KLOU and the Center as a charitable fundraising affair. It also saw the most activity and donations by the public in the history of the event.
“This is such a wonderful holiday tradition for the Center and for St. Louisans as well,” said Rita Tintera, Center Executive Director. “We are very thankful for the tremendous time and creative effort invested by everyone at both casinos for this special event. It’s no wonder why patrons want to dine in the gingerbread houses, they are beautiful and adorable!”
Pinnacle Entertainment, owner of the River City Casino and Ameristar St. Charles Casino, recently presented the Center with a $9,600 check, the total donations generated from gingerbread house dining reservations made between the Thanksgiving and Christmas holidays.
“The camaraderie to make this event happen … the chefs, facilities teams, servers, cleaners … was a tremendous team effort,” said Tintera. “Thank you to everyone at Pinnacle Entertainment!”
The donation provides a terrific boost for the Center’s program funding. The Center provides low-income adults and children in the St. Louis community with hearing evaluations and hearing aids, speech-language therapy for children and adults, and young children with school hearing and vision screening services, all regardless of their ability to pay for them. Here’s how this donation can be used to help local residents through Center services:
·        $9,600 provides hearing aids and related services to eight financially challenged adults or senior citizens so they can work, socialize and live more independently on their own; or
·        $9,600 can provide 10 children from low-income families with speech-language therapy to correct speaking disorders or delays so that they can learn and grow academically and to better socialize with others; or
·        $9,600 can provide 1,371 children attending schools in the most challenging neighborhoods with essential hearing and vision screenings in efforts to identify undetected problems.

“We thank all of the patrons who booked their holiday meals in both of the casino gingerbread houses,” said Jeff Tarr, Center Development Director. “Not only were they enjoying the festive holiday dining experience with family and friends, they were also providing the gift of communication for those living with hearing or language disorders. This wonderful event means great things for our clients every year!”
Tarr says the Gingerbread House Experience is the biggest fundraising event that benefits the Center beyond its annual spring gala.
Founded in 1920 in St. Louis, the Center for Hearing & Speech is a 501(c) 3, non-profit organization and a proud member of the United Way, which provides major funding.  The Center’s primary goal is to identify, treat and help St. Louisans with communications disorders by offering speech/language and audiology services to children and adults, regardless of whether they have insurance and/or financial resources to afford such care.  For additional information call 314-968-4710, visit or “like” the Center on Facebook.

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